Name Price24H (%)
Bitcoin (BTC)
$20,860.00
3.65%
Ethereum (ETH)
$1,220.73
7.69%
BNB (BNB)
$241.79
2.25%
Cardano (ADA)
$0.471121
3.27%
Samsung launches metaverse store in Decentraland
News

Samsung launches metaverse store in Decentraland

Samsung is the latest megacorporation to announce a metaventure project, opting for Decentraland for its metaverse project. 

On Jan. 6, 2021, the consumer electronics giant announced the opening of a virtual replica of its iconic New York physical store in order to enhance customer interaction at a time when COVID-19 is keeping people away from physical shops.

The Samsung metaverse store is a replica of a real-world shop situated at 837 Washington Street in New York City’s Meatpacking District in Manhattan. The Samsung 837X shop will now be accessible on the metaverse for a limited time. The company claims that it is one of the largest brand land takeovers in Decentraland, a blockchain-powered metaverse.



Customers must first enter Decentraland using a web browser to access the store. After logging in, their avatar will be sent outside Samsung’s metaverse structure. When the avatar enters the lobby, a virtual guide will lead the avatar to one of three interior rooms: sustainability, customization and connection.

Related: Blockchain and the metaverse make inroads at Consumer Electronics Show

The Samsung 837X store will feature “Connectivity Theater and Sustainability Forest” as well as a musical event at the “Customization Stage,” according to Samsung.

The South Korean technology giant recently announced the release of a new smart TV range with an integrated NFT platform. Micro LED, Neo QLED, and The Frame are just a few of Samsung’s 2022 smart TVs that will have an NFT Platform app for discovering, purchasing and trading digital art.

Source: Cointelegraph.com

Newsletter

Sign up to receive awesome content in your inbox, every day.

We don’t spam!

coinmag

Cryptocurrency news, blockchain news, markets news, cryptocurrency analysis, cryptocurrencies prices.