has announced a partnership with the Confederation of African Football (CAF) as the official sponsor of the TotalEnergies Africa Cup of Nations (AFCON), the biggest African soccer tournament in the world.
“I am delighted to welcome Binance as an official sponsor of the AFCON tournament this year. Through this partnership with CAF, Binance will connect further with its users and the African community through football,” said Veron Mosengo-Omba, CAF’s General Secretary.
Yi-He, Binance CMO, is equally optimistic about the partnership—and the role of Africa in leading blockchain development in the future.
“With a population of 1.2 billion Africans and the prevalence of blockchain technology and its use cases, we believe the African continent could lead the future of the blockchain industry,” Yi-He said.
Emmanuel Babalola, Binance director for Africa, added that “football is the most popular sport in Africa” and that “this corroborates our mission to take crypto mainstream across the continent.”
The AFCON tournament—which began on January 9, 2022, sees 24 nations compete for a spot in the final, due to take place on February 6, 2022.
The tournament also features some of the soccer world’s biggest names, including Egypt’s Mohamed Salah and Senegal’s Sadio Mane.
Binance joins sports marketing trend
Elsewhere, Coinbase became the exclusive cryptocurrency platform partner of the NBA in October. The publicly-traded crypto exchange also announced a sponsorship deal with NBA star and Brooklyn Net Kevin Durant.
- Click to share on Twitter (Opens in new window)
- Click to share on Facebook (Opens in new window)
- Click to print (Opens in new window)
- Click to share on Pinterest (Opens in new window)
- Click to share on Pocket (Opens in new window)
- Click to share on Telegram (Opens in new window)
- Click to share on WhatsApp (Opens in new window)
- Click to share on Skype (Opens in new window)
Cryptocurrency news, blockchain news, markets news, cryptocurrency analysis, cryptocurrencies prices.